Week 8 - Think Like Designers

 The first step before creating an infographic is identifying an area of improvement or a message that needs to be conveyed. I decided do take a realistic approach where I picked an area within the Benedictine Athletics Department to improve. This is the recruitment process of athletes because the university facilities and programs are exceptional, yet the success rate of recruiting is not all too high. Therefore, the message of the infographic I am proposing is that recruitment of athletes at Benedictine University needs to be improved. 

Newer generations are more digitally inclined and have higher interest in modern techniques of persuasion. Our process is very traditional or basic as to what other athletic departments are doing. Designing the new ways to persuade athletes and peak interest in committing to Benedictine University is the creative part. One of my ideas was to include a customized video touching on the key information needed for the academic side as well as athletic side.

A lot of the comments I received from friends, family and professionals was that my message is accurate and hits a pain point. When creating the infographic I have to think of simplicity so my graphic isn't too "loud". This is my most favorite idea of the three I came up with because it relates directly to my life currently (collegiate student-athlete).