Week 4 - Functions of Designing Infographics

Infographics are focused on the presentation of the necessary data/message. It is important to keep away from irrelevant statistics or unrelated topics of the focal point. This technique is called dashboarding. Each  piece of data used in the infographic should pertain to an objective. For example, wearing a mask may decrease person to person spread up to 75% which explains the need for that safety precaution. 

There are three main kinds of dashboards starting with strategic, operational and analytical. Among the three, analytical is the most prominent due to the support of comparing data. Strategic and operational dashboards are highly functional, but have a main goal of monitoring trends. 

One of the most interesting techniques I discovered was the use of color in your infographics. The more colors that you use may make the data more confusing to process for the audience. The best practice used for displaying key metrics in an infographic is by highlighting. Clearly establishing a focal point of the data allows the audience to process and compare the data more swiftly. I would recommend exploring Tableau as many of the principles apply to designing infographics and can even be used to make them. 

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