Week 2 - About Infographics

After taking multiple classes in the digital marketing field, there is a high stress on reaching the right audience with purpose. Business infographics are images or charts that are aimed on presenting knowledge/information in regards to a business concept. These graphics are typically easier to understand for visual learners as business lingo can be more complex to understand. With modern trends in the classroom, marketing, training etc. visual representations of knowledge is the most common way to get the message across to your audience. 

Why are infographics important? They often increase interest because of the visible connection to content which ultimately will draw more traffic to websites. It is a simple way to break down concepts so that everyone can apply it to real examples. With that being said, intrigued readers may have a higher potential of interacting with the associated media pages. Overall, infographics have been relevant over the years as they have proven to have success in producing positive results for marketers and trainers. 

Interestingly, the pandemic has resulted in many infographics coordinated with CDC guidelines. The image below is very commonly seen in the business workplace as a reminder for workers as well as consumers. During these challenging times, keeping everyone aware of the proper safety techniques has been a topic of repetition.